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The Skinny Confidential's preferred protein
Prime Protein,
the superior protein. Made from grass-fed beef. Tastes like dessert.
Get 20% off today with code SKINNY
Loved by Lauryn, Michael and even Gwenyth Paltrow!
Have you heard of grass-fed beef protein powder?
Neither had Lauryn and Michael until they tried Equip’s Prime Protein. Made from grass-fed beef with a handful of real-food, third-party tested ingredients - and it tastes like dessert! This is a game-changer, making it hard to go back to whey or plant-based protein.
Hit your
protein goals
Boost energy
Boost strength
Stay lean
Improve recovery
View Supplement Facts
Prime is extremely versatile, working well in shakes, hot drinks, yogurt, and baked goods. It’s kid and picky-eater approved!
Prime Protein
3,000+ REVIEWS
21g of bioavailable, complete protein from grass fed beef per scoop. 30 servings per bag.
Tastes like dessert and is easily digested, enjoy your protein without the bloat!
Only a handful of carefully sourced, real-food ingredients in each bag.
No added chemicals, fillers, binding agents or artificial coloring or sweeteners.
Unflavored Prime has 1 ingredient, grass-fed beef. Each bag has a robust amino acid profile. See our photos or FAQ for the full list.
CHOOSE YOUR PACK
Chocolate
Vanilla
Salted Caramel
Peanut Butter
Strawberry
Unflavored
Iced Coffee
SOLD OUT - Cinnamon Roll
$1.81 per serving
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Prime is extremely versatile, working well in shakes, hot drinks, yogurt, and baked goods. It’s kid and picky-eater approved!
Prime Protein in action
PRIME PROTEIN VS. OTHER SUPPLEMENTS
We think protein blends should be made of pure protein, not junk your body doesn’t need. That’s why Prime Protein is made from real, whole-food ingredients only.
PROTEIN
CALORIES
CARBS
SUGAR-FREE
WHOLE-FOOD INGREDIENTS
TASTES LIKE DESSERT
21G
100
2g
15G
180
15G
Over 2000 five-star reviews
PRIME PROTEIN
FREQUENTLY ASKED QUESTIONS
Why not just eat beef instead of taking a supplement?
We encourage our customers to maintain a well-balanced diet but it’s not always possible (or preferred) to eat a full steak meal. Prime Protein is the easiest way to get the benefits of 4 oz. of grass-fed beef, in a single scoop. Use Prime Protein for a meal supplement, or as a post-workout boost.
Why use beef over other protein sources (like whey)?
Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it’s not packed with possible allergens found in soy, dairy, egg, or whey. Our careful dose of real-food ingredients gives you the nutrients you need to build muscle, and repair ligaments, tendons, joins, hair, and skin. Plus, Prime Protein is non-inflammatory. Most other animal-based protein powders can cause inflammation (such as powders made from egg protein), not beef protein. It’s just 21-grams of 100% grass-fed beef in every scoop. Lastly, studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.
Does Prime Protein taste like beef?
Not at all. We’ve spent years creating the perfect blend of ingredients so you get the benefits of beef protein, in a delicious supplement. The all-natural cocoa powder and stevia we use make Prime Protein subtly sweet. Many customers say it tastes like chocolate brownies!
Why should I choose Prime Protein over other beef protein supplements?
Your body wants to be fed real foods only, but most other supplements on the market are loaded with chemicals, fillers, and artificial flavors. Worse yet, they hide this from you, the consumer. Only Equip is 100% transparent about the ingredients inside our products. Prime Protein is made from just three ingredients: grass-fed beef, all natural cocoa powder, and stevia. Grass-fed beef gives you the nutrients you need to support your health goals, including staying lean, increasing strength, and boosting muscle recovery. Plus, we make Prime Protein the same way bone broth is made: Heated on low so that the protein dissolves into a broth. This preserves the nutrition of the beef. You get the full benefits of a 4 oz cut of beef, in a powder you can add to any meal or drink.
How much protein is in every serving?
There are 21 grams of protein for every serving. That’s 10% more than the industry average, meaning you get more grass-fed beef protein in every scoop.
How many servings per bag?
Prime Protein contains 30 servings of muscle-building beef protein per bag. Most customers use Prime Protein daily, meaning each container offers a month’s supply. With our subscription delivery services, you can get your monthly supply delivered to you automatically—and save 15% off your order.
When should I take Prime Protein?
Prime Protein is the perfect supplement to have whenever you want 21 grams of grass-fed beef protein, that’s because it has a full complement of amino acids (unlike plant-based proteins). It’s more than a supplement. It’s a natural source of the collagen, gelatin and micro-nutrients you’d find in a 4 oz. steak. Take Prime Protein after a workout to build muscle and repair ligaments and take it as a meal replacement. With Prime Protein, it’s never been easier to feed your body.
What is Prime Protein's amino acid profile?
Prime Protein provides complete protein. Below is our amino acid profile. Typical values. Grams per 25g serving: Alanine: 2.2 Arginine: 1.89 Aspartic acid: 1.5 Cystine + cystein: 0.03 Glutamic acid: 2.75 Glycine: 5 Histidine: 0.28 Hydroxyproline: 2.55 Isoleucine: 0.43 Leucine: 0.93 Lysine: 0.95 Methionine: 0.23 Phenylalanine: 0.58 Proline: 3 Serine: 0.85 Threonine: 0.53 Tryptophane: 0.09 Tyrosine: 0.33 Valine: 0.75
Do you use chemicals to process the grass-fed beef?
No! We strictly use thermal and mechanical processing to keep our grass-fed beef clean.
What are your natural flavors?
Our natural flavors are distilled vapors from natural and organic compounds/fruits like vanilla, coconut, and strawberry processed without any chemicals, fillers, binders, or artificial ingredients. We know most natural flavors are garbage - we are very careful with our sourcing and vetting as a result. There are a few good ones out there that actually live up to the natural name.
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Prime Protein
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