4.9
Rated 4.9 out of 5 stars
5,789 Reviews

Prime Protein

  • The original beef protein powder, packed with 21g of complete protein, plus naturally occurring collagen and gelatin for skin, joint, bone, and gut support.
  • Gut-friendly and bloat-free protein powder. Free from dairy, whey, gluten, and common irritants found in plant-based protein.
  • Made from grass-fed beef and bones for true nose-to-tail nutrition - but tastes like dessert with a rich, creamy texture.
  • Thoughtfully sourced, real-food ingredients. Nothing artificial, ever! Third party tested for heavy metals, pesticides, and more.

Choose Pack Size

Choose Flavor

Chocolate Most Popular
Chocolate Most Popular
Vanilla
Unflavored
Strawberry
Salted Caramel
Peanut Butter
Iced Coffee
Cinnamon Roll (Coconut Sugar + Monk Fruit)
Purchase type options
$63.99
$54.39

($1.81 Per Serving)

30-day Returns

Free Shipping on $98+

30-day Returns

Free Shipping on $98+

Stay Lean*
Boost Muscle Recovery*
Increase Strength*

Prime Protein vs. other supplements

We think protein blends should be made of pure protein, not junk your body doesn’t need. That’s why Prime Protein is made from real, whole-food ingredients only.

Prime Protein
other competitors

Protein

21G
15G

Calories

100
180

Carbs

2g
15g

Sugar-free

Whole-food Ingredients

Tastes Like Dessert

A mighty amount of protein in every scoop

Every serving of Prime Protein contains 4 oz of grass-fed beef. That’s 21g of protein and absolutely no sugars. We use stevia to sweeten our flavored blends but Unflavored Prime is stevia-free.

Why use beef over other protein sources (like whey)?

Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it’s not packed with possible allergens found in soy, dairy, egg, or whey. Studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.

Super good for you, and still tastes like dessert

Prime Protein tastes like dessert (vanilla, strawberry or chocolate - you pick!). That means you can add Prime Protein to any drink or recipe for a delicious way to get whole-food protein.

All the things you need, none of the things you don’t

We think protein blends should be made of pure protein, not chemicals and junk your body doesn’t need. That’s why Prime Protein is made from real, whole ingredients only.
Gluten free
Dairy free
Soy free
Hormone free
Whey free
Antibiotic free
No artificial flavors
Preservative free

Doctor Developed. Backed by science

Trust Equip to fuel your body with the nutrients it needs to thrive. Developed by Dr. Anthony Gustin, a functional medicine and sports rehab clinician.

Dr. Anthony Gustin
4.9
Rated 4.9 out of 5 stars
Based on 5,789 reviews
Total 5 star reviews: 5.2k Total 4 star reviews: 471 Total 3 star reviews: 71 Total 2 star reviews: 13 Total 1 star reviews: 26
98%would recommend this product
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5,789 reviews
  • LM
    Lara M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    13 hours ago
    Vanilla

    Very tasty and I like that it has iron in it too! Double bonus!

  • MW
    Michelle W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Everything we hoped for

    This protein is easy to digest, no bloating for myself or my husband! That’s huge! I’m dairy and gluten free-it makes protein powder hard. I also shop for products with 5 ingredients or less. We are happy customers!

  • CS
    Candiss S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Best protein powder

    This is the best protein powder I have ever had. No whey or pea protein that causes bloat. This vanilla tastes great. I love drinking it warm in the morning.

  • JF
    Jodi F.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Delicious

    This is some of the most delicious protein I have ever tried, and I love that it is not dairy based or like the Chucky vegan proteins, and it provides all the amino acids

  • KN
    Kristen N.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Best-tasting protein i’ve tried!

    This is the best protein powder I’ve had! I don’t like the taste of most proteins because they are excessively sweet and taste artificial. Then I tried Prime. It was recommended by health/wellness influencers I follow for its simple and clean ingredients with grass-feed beef. I’ve used it for a few months now and love it! I made hot chocolate through the winter and now I’m making the best chocolate shake with just the chocolate, water and a scoop of the vanilla protein too. I made muffins with it and they came out great, a bit chewy, but that’s expected with the collagen and gelatin. I can’t wait to try the iced coffee flavor!

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  • Why not just eat beef instead of taking a supplement?

    We encourage our customers to maintain a well-balanced diet but it’s not always possible (or preferred) to eat a full steak meal. Prime Protein is the easiest way to get the benefits of 4 oz. of grass-fed beef, in a single scoop. Use Prime Protein for a meal supplement, or as a post-workout boost.
  • Why use beef over other protein sources (like whey)?

    Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it’s not packed with possible allergens found in soy, dairy, egg, or whey. Our careful dose of real-food ingredients gives you the nutrients you need to build muscle, and repair ligaments, tendons, joins, hair, and skin. Plus, Prime Protein is non-inflammatory. Most other animal-based protein powders can cause inflammation (such as powders made from egg protein), not beef protein. It’s just 21-grams of 100% grass-fed beef in every scoop. Lastly, studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.
  • Does Prime Protein taste like beef?

    Not at all. We’ve spent years creating the perfect blend of ingredients so you get the benefits of beef protein, in a delicious supplement. The all-natural cocoa powder and stevia we use make Prime Protein subtly sweet. Many customers say it tastes like chocolate brownies!
  • Why should I choose Prime Protein over other beef protein supplements?

    Your body wants to be fed real foods only, but most other supplements on the market are loaded with chemicals, fillers, and artificial flavors. Worse yet, they hide this from you, the consumer. Only Equip is 100% transparent about the ingredients inside our products. Prime Protein is made from just three ingredients: grass-fed beef, all natural cocoa powder, and stevia. Grass-fed beef gives you the nutrients you need to support your health goals, including staying lean, increasing strength, and boosting muscle recovery. Plus, we make Prime Protein the same way bone broth is made: Heated on low so that the protein dissolves into a broth. This preserves the nutrition of the beef. You get the full benefits of a 4 oz cut of beef, in a powder you can add to any meal or drink.
  • How much protein is in every serving?

    There are 21 grams of protein for every serving. That’s 10% more than the industry average, meaning you get more grass-fed beef protein in every scoop.
  • How many servings per bag?

    Prime Protein contains 30 servings of muscle-building beef protein per bag. Most customers use Prime Protein daily, meaning each container offers a month’s supply. With our subscription delivery services, you can get your monthly supply delivered to you automatically—and save 15% off your order.
  • When should I take Prime Protein?

    Prime Protein is the perfect supplement to have whenever you want 21 grams of grass-fed beef protein, that’s because it has a full complement of amino acids (unlike plant-based proteins). It’s more than a supplement. It’s a natural source of the collagen, gelatin and micro-nutrients you’d find in a 4 oz. steak. Take Prime Protein after a workout to build muscle and repair ligaments and take it as a meal replacement. With Prime Protein, it’s never been easier to feed your body.
  • What is Prime Protein's amino acid profile?

    Prime Protein provides complete protein. Below is our amino acid profile. Typical values. Grams per 25g serving: Alanine: 2.2 Arginine: 1.89 Aspartic acid: 1.5 Cystine + cystein: 0.03 Glutamic acid: 2.75 Glycine: 5 Histidine: 0.28 Hydroxyproline: 2.55 Isoleucine: 0.43 Leucine: 0.93 Lysine: 0.95 Methionine: 0.23 Phenylalanine: 0.58 Proline: 3 Serine: 0.85 Threonine: 0.53 Tryptophane: 0.09 Tyrosine: 0.33 Valine: 0.75
  • Do you use chemicals to process the grass-fed beef?

    No! We strictly use thermal and mechanical processing to keep our grass-fed beef clean.
  • What are your natural flavors?

    Our natural flavors are distilled vapors from natural and organic compounds/fruits like vanilla, coconut, and strawberry processed without any chemicals, fillers, binders, or artificial ingredients. We know most natural flavors are garbage - we are very careful with our sourcing and vetting as a result. There are a few good ones out there that actually live up to the natural name.