“We were NOT expecting how ADDICTING they'd be.”
@hannahbronfman
Nutrition made to munch.
Grass-fed beef protein, an organic almond butter base, dairy-free organic chocolate chips, and fruit-based sweeteners. No seed oils, no dairy, no soy, and no gluten.
Beef protein is a complete protein — all 9 essential amino acids — plus naturally occurring collagen and gelatin for skin, bone, joint, and gut support. It's dairy-free, whey-free, and doesn't carry the FODMAPs and irritants found in concentrated plant isolates. Our beef protein (the same one in adult Prime Protein) has been clinically studied to be gut-friendly. For kids with sensitive guts, picky palates, or dairy issues, it's the most nutrient-dense, gut-friendly, complete protein option on the shelf.
No. Equip Kids Protein Bars taste like a treat and are picky-eater approved. They are made with ingredients you trust, and flavors they crave.
The bars are sweetened with organic honey, organic dates, and organic coconut nectar — plus a small amount of organic coconut sugar that comes in as part of the dairy-free chocolate chips, not added separately. No refined sugar, no synthetic sweeteners, no natural flavors.
The bars are built on an organic almond butter base for texture - real nut butters give a softer, more kid-friendly bite, and taste better too. If it's a deal-breaker in your house, the powder is nut-free and works in bar or protein ball recipes.
Great question. The short answer is that this was designed to sneak more nutrients into kids' diets and for a macro-nutrient profile built for kids.
Same grass-fed beef protein base, but a smaller dose: 10g instead of Prime Protein's 21g — and fewer calories, 60 instead of 100. Sweetened with coconut sugar and monk fruit.
Same real food foundation as Prime Protein. Just built ar
Yes — the same testing program behind Prime Protein. Every batch is tested by an ISO-accredited third-party lab for heavy metals, pesticides, and other contaminants. We believe in real food, radical transparency, and results you can trust. Results are available by emailing hello@equipfoods.com.
Our Kids Protein Bars deliver 10g of complete protein from grass-fed beef, plus naturally occurring collagen and gelatin. No whey, no dairy, no gluten, no soy.
Clinically studied to be gut-friendly and easier to digest than whey protein. So even those with sensitive stomachs can enjoy.
Packed with 10g of grass-fed beef protein, organic almond butter base, dairy-free chocolate, and naturally sweetened with dates, honey, and coconut nectar. No seed oils, fillers, or gums ever.
Made with picky-eaters in mind. Tastes like a treat with dessert-worthy flavors and a soft texture, for easy on-the-go nutrition.
| Feature |
|
Other kids bars |
|---|---|---|
| 10g Grass-fed beef protein + collagen | Equip Kids: | Other kids bars: |
| Naturally sweetened (date + honey) | Equip Kids: | Other kids bars: |
| Gut-friendly | Equip Kids: | Other kids bars: |
| Real food ingredients only | Equip Kids: | Other kids bars: |
| Fudgy, dessert-like taste | Equip Kids: | Other kids bars: |
Kids don’t want kid food, they want what the grown-ups are having. Equip Kids is the same grass-fed beef protein 400,000+ adults already trust, built for the kids who kept stealing from their parent’s stash.
Our Kids Protein Bars start with grass-fed, beef protein from pasture-raised cows on trusted farms, using a clean, no-shortcuts process: just heat, water, and time. Never any chemicals or solvents.
Every batch is third-party tested for heavy metals, pesticides, microplastics, and more. Reported in ppb — 1,000x more precise than the ppm most kids brands use. If we test for it, we report it.
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