-
21g
protein
< 5
ingredients
0g
added sugar
Rated 4.9 out of 5 stars
5,684 Reviews
Prime Protein
- The original beef protein powder, packed with 21g of complete protein, plus naturally occurring collagen and gelatin for skin, joint, bone, and gut support.
- Gut-friendly and bloat-free. Dairy-free, gluten-free, non-whey clean protein powder free from common irritants found in plant proteins.
- Made from grass-fed beef and bones for true nose-to-tail nutrition - but tastes like dessert with a rich, creamy texture.
- Thoughtfully sourced, real-food ingredients. Nothing artificial, ever! Third party tested for heavy metals, pesticides, and more.
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Stay Lean* 
Boost Muscle Recovery* 
Increase Strength* Prime Protein vs. other supplements
We think protein blends should be made of pure protein, not junk your body doesn’t need. That’s why Prime Protein is made from real, whole-food ingredients only.
Protein
21G
15G
Calories
100
180
Carbs
2g
15g
Sugar-free
Whole-food Ingredients
Tastes Like Dessert
A mighty amount of protein in every scoop
Every serving of Prime Protein contains 4 oz of grass-fed beef. That’s 21g of protein and absolutely no sugars. We use stevia to sweeten our flavored blends but Unflavored Prime is stevia-free.
Why use beef over other protein sources (like whey)?
Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it’s not packed with possible allergens found in soy, dairy, egg, or whey. Studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.
Super good for you, and still tastes like dessert
Prime Protein tastes like dessert (vanilla, strawberry or chocolate - you pick!). That means you can add Prime Protein to any drink or recipe for a delicious way to get whole-food protein.
All the things you need, none of the things you don’t
We think protein blends should be made of pure protein, not chemicals and junk your body doesn’t need. That’s why Prime Protein is made from real, whole ingredients only.
Total 5 star reviews: 5.1k Total 4 star reviews: 466 Total 3 star reviews: 71 Total 2 star reviews: 13 Total 1 star reviews: 26
98%would recommend this product
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5,684 reviews
- DZDarren Z.Verified BuyerRated 5 out of 5 stars4 hours agoProtein/clean coffee
Recently had the protein and clean coffee. Loved them both. Now am currently waiting for another order including many more of the EQUIP products. Cheers.
- CSCharlotte s.Verified BuyerRated 5 out of 5 stars20 hours agoPrime protein vanilla Or choc literally all of them
I love this product! We like to use it almost every morning you can make smoothies indulgent with Just a couple other ingredients and it tastes soo good! It’s exciting and relieving knowing I’m giving my body a healthy treat and good fuel without dairy or even the non dairy replacements that may have pesticides! This is such a blessing to find and yummy too!
- LTLexi T.Verified BuyerRated 5 out of 5 stars23 hours agoExcellent macros and amazing for a morning coffee!
The iced coffee protein isolate is the best on the market. It’s a great tasting protein option with low macros, low calories and the cleaning Ingredients. I look forward to having this drink the mornings to start my day. I have told many of my friends about it since it’s so clean!
- APAdam P.Verified BuyerRated 5 out of 5 starsYesterdayLove it
I've tried other beef protein powder brands and suffered through the taste. So happy I found this brand, the chocolate is amazing
- ZLZane l.Verified BuyerRated 5 out of 5 starsYesterdaySimply the best
I’ve tried so many protein powders in the past-both vegan and not-and equip is by far my favorite! Love the simple ingredient list and all the flavors that are offered. I can add it to my kids’ smoothies and oatmeal for a protein boost too!
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Why not just eat beef instead of taking a supplement?
We encourage our customers to maintain a well-balanced diet but it’s not always possible (or preferred) to eat a full steak meal. Prime Protein is the easiest way to get the benefits of 4 oz. of grass-fed beef, in a single scoop. Use Prime Protein for a meal supplement, or as a post-workout boost. -
Why use beef over other protein sources (like whey)?
Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it’s not packed with possible allergens found in soy, dairy, egg, or whey. Our careful dose of real-food ingredients gives you the nutrients you need to build muscle, and repair ligaments, tendons, joins, hair, and skin. Plus, Prime Protein is non-inflammatory. Most other animal-based protein powders can cause inflammation (such as powders made from egg protein), not beef protein. It’s just 21-grams of 100% grass-fed beef in every scoop. Lastly, studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey. -
Does Prime Protein taste like beef?
Not at all. We’ve spent years creating the perfect blend of ingredients so you get the benefits of beef protein, in a delicious supplement. The all-natural cocoa powder and stevia we use make Prime Protein subtly sweet. Many customers say it tastes like chocolate brownies! -
Why should I choose Prime Protein over other beef protein supplements?
Your body wants to be fed real foods only, but most other supplements on the market are loaded with chemicals, fillers, and artificial flavors. Worse yet, they hide this from you, the consumer. Only Equip is 100% transparent about the ingredients inside our products. Prime Protein is made from just three ingredients: grass-fed beef, all natural cocoa powder, and stevia. Grass-fed beef gives you the nutrients you need to support your health goals, including staying lean, increasing strength, and boosting muscle recovery. Plus, we make Prime Protein the same way bone broth is made: Heated on low so that the protein dissolves into a broth. This preserves the nutrition of the beef. You get the full benefits of a 4 oz cut of beef, in a powder you can add to any meal or drink. -
How much protein is in every serving?
There are 21 grams of protein for every serving. That’s 10% more than the industry average, meaning you get more grass-fed beef protein in every scoop. -
How many servings per bag?
Prime Protein contains 30 servings of muscle-building beef protein per bag. Most customers use Prime Protein daily, meaning each container offers a month’s supply. With our subscription delivery services, you can get your monthly supply delivered to you automatically—and save 15% off your order. -
When should I take Prime Protein?
Prime Protein is the perfect supplement to have whenever you want 21 grams of grass-fed beef protein, that’s because it has a full complement of amino acids (unlike plant-based proteins). It’s more than a supplement. It’s a natural source of the collagen, gelatin and micro-nutrients you’d find in a 4 oz. steak. Take Prime Protein after a workout to build muscle and repair ligaments and take it as a meal replacement. With Prime Protein, it’s never been easier to feed your body. -
What is Prime Protein's amino acid profile?
Prime Protein provides complete protein. Below is our amino acid profile. Typical values. Grams per 25g serving: Alanine: 2.2 Arginine: 1.89 Aspartic acid: 1.5 Cystine + cystein: 0.03 Glutamic acid: 2.75 Glycine: 5 Histidine: 0.28 Hydroxyproline: 2.55 Isoleucine: 0.43 Leucine: 0.93 Lysine: 0.95 Methionine: 0.23 Phenylalanine: 0.58 Proline: 3 Serine: 0.85 Threonine: 0.53 Tryptophane: 0.09 Tyrosine: 0.33 Valine: 0.75 -
Do you use chemicals to process the grass-fed beef?
No! We strictly use thermal and mechanical processing to keep our grass-fed beef clean. -
What are your natural flavors?
Our natural flavors are distilled vapors from natural and organic compounds/fruits like vanilla, coconut, and strawberry processed without any chemicals, fillers, binders, or artificial ingredients. We know most natural flavors are garbage - we are very careful with our sourcing and vetting as a result. There are a few good ones out there that actually live up to the natural name.
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