Prime Protein

4.9
Rated 4.9 out of 5 stars
5,750 Reviews

21g of bioavailable, complete protein from grass fed beef per scoop. 30 servings per bag

  • The original beef protein powder, packed with 21g of complete protein, plus naturally occurring collagen and gelatin for skin, joint, bone, and gut support.

  • Gut-friendly and bloat-free protein powder. Free from dairy, whey, gluten, and common irritants found in plant-based protein.

  • Made from grass-fed beef and bones for true nose-to-tail nutrition - but tastes like dessert with a rich, creamy texture.

  • Thoughtfully sourced, real-food ingredients. Nothing artificial, ever! Third party tested for heavy metals, pesticides, and more.

Choose your flavor
Deliver every
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$63.99

$54.39

$1.81 Per Serving

$63.99

$2.13 Per Serving

30-day Returns

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Stay Lean*
Boost Muscle Recovery*
Increase Strength*

Prime Protein vs. other supplements

We think protein blends should be made of pure protein, not junk your body doesn’t need. That’s why Prime Protein is made from real, whole-food ingredients only.

Prime Protein
other competitors

Protein

21G
15G

Calories

100
180

Carbs

2g
15g

Sugar-free

Whole-food Ingredients

Tastes Like Dessert

A mighty amount of protein in every scoop

Every serving of Prime Protein contains 4 oz of grass-fed beef. That’s 21g of protein and absolutely no sugars. We use stevia to sweeten our flavored blends but Unflavored Prime is stevia-free.

Why use beef over other protein sources (like whey)?

Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it’s not packed with possible allergens found in soy, dairy, egg, or whey. Studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.

Super good for you, and still tastes like dessert

Prime Protein tastes like dessert (vanilla, strawberry or chocolate - you pick!). That means you can add Prime Protein to any drink or recipe for a delicious way to get whole-food protein.

All the things you need, none of the things you don’t

We think protein blends should be made of pure protein, not chemicals and junk your body doesn’t need. That’s why Prime Protein is made from real, whole ingredients only.
Gluten free
Dairy free
Soy free
Hormone free
Whey free
Antibiotic free
No artificial flavors
Preservative free

Doctor Developed. Backed by science

Trust Equip to fuel your body with the nutrients it needs to thrive. Developed by Dr. Anthony Gustin, a functional medicine and sports rehab clinician.

Dr. Anthony Gustin
4.9
Rated 4.9 out of 5 stars
Based on 5,750 reviews
Total 5 star reviews: 5.2k Total 4 star reviews: 468 Total 3 star reviews: 71 Total 2 star reviews: 13 Total 1 star reviews: 26
98%would recommend this product
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5,750 reviews
  • AH
    Alison H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    23 hours ago
    Vanilla

    Love this product!

  • AA
    Ann A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Great dairy free protein powder without sugar alcohols!

    I've been looking for a great protein powder without sugar alcohols and without milk products that actually tastes good, and Prime Protein fits the bill! AND, it actually tastes good, alone and in recipes. No bitter aftertaste from the stevia and mixes great with monk fruit. So far, my favorite recipe is the high protein donuts by Maria Emmerich, who turned me on to this great resource ( https://mariamindbodyhealth.com/strawberry-protein-donuts/ ). I've been recommending it to all of my friends and clients. Thank you Equip for making this wonderful and useful product!

  • TB
    Timothy B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Love this product!

    Good stuff. I will never go back to whey!

  • EM
    Emily M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Easy to digest, delicious protein!

    I can't say enough good things about this product! I had heard how amazing it tasted, but was even more blown away once I gave it a try. It's super easy to use – I just throw it in the blender with some filtered water (sometimes a shot of espresso in the morning as well). I've struggled with a lot of other protein powders that are difficult to digest, but have found my match with the Equip Prime Protein. So glad to have found this product and continue include it in my routine.

  • GF
    Georgina F.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    So happy it tastes soo good

    This is my second purchase of the peanut butter flavor. It really tastes great. My son loves it to and it is his breakfast most mornings. I love that is blends well and has only a few pronounceable ingredients! Love it!

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  • Why not just eat beef instead of taking a supplement?

    We encourage our customers to maintain a well-balanced diet but it’s not always possible (or preferred) to eat a full steak meal. Prime Protein is the easiest way to get the benefits of 4 oz. of grass-fed beef, in a single scoop. Use Prime Protein for a meal supplement, or as a post-workout boost.
  • Why use beef over other protein sources (like whey)?

    Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it’s not packed with possible allergens found in soy, dairy, egg, or whey. Our careful dose of real-food ingredients gives you the nutrients you need to build muscle, and repair ligaments, tendons, joins, hair, and skin. Plus, Prime Protein is non-inflammatory. Most other animal-based protein powders can cause inflammation (such as powders made from egg protein), not beef protein. It’s just 21-grams of 100% grass-fed beef in every scoop. Lastly, studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.
  • Does Prime Protein taste like beef?

    Not at all. We’ve spent years creating the perfect blend of ingredients so you get the benefits of beef protein, in a delicious supplement. The all-natural cocoa powder and stevia we use make Prime Protein subtly sweet. Many customers say it tastes like chocolate brownies!
  • Why should I choose Prime Protein over other beef protein supplements?

    Your body wants to be fed real foods only, but most other supplements on the market are loaded with chemicals, fillers, and artificial flavors. Worse yet, they hide this from you, the consumer. Only Equip is 100% transparent about the ingredients inside our products. Prime Protein is made from just three ingredients: grass-fed beef, all natural cocoa powder, and stevia. Grass-fed beef gives you the nutrients you need to support your health goals, including staying lean, increasing strength, and boosting muscle recovery. Plus, we make Prime Protein the same way bone broth is made: Heated on low so that the protein dissolves into a broth. This preserves the nutrition of the beef. You get the full benefits of a 4 oz cut of beef, in a powder you can add to any meal or drink.
  • How much protein is in every serving?

    There are 21 grams of protein for every serving. That’s 10% more than the industry average, meaning you get more grass-fed beef protein in every scoop.
  • How many servings per bag?

    Prime Protein contains 30 servings of muscle-building beef protein per bag. Most customers use Prime Protein daily, meaning each container offers a month’s supply. With our subscription delivery services, you can get your monthly supply delivered to you automatically—and save 15% off your order.
  • When should I take Prime Protein?

    Prime Protein is the perfect supplement to have whenever you want 21 grams of grass-fed beef protein, that’s because it has a full complement of amino acids (unlike plant-based proteins). It’s more than a supplement. It’s a natural source of the collagen, gelatin and micro-nutrients you’d find in a 4 oz. steak. Take Prime Protein after a workout to build muscle and repair ligaments and take it as a meal replacement. With Prime Protein, it’s never been easier to feed your body.
  • What is Prime Protein's amino acid profile?

    Prime Protein provides complete protein. Below is our amino acid profile. Typical values. Grams per 25g serving: Alanine: 2.2 Arginine: 1.89 Aspartic acid: 1.5 Cystine + cystein: 0.03 Glutamic acid: 2.75 Glycine: 5 Histidine: 0.28 Hydroxyproline: 2.55 Isoleucine: 0.43 Leucine: 0.93 Lysine: 0.95 Methionine: 0.23 Phenylalanine: 0.58 Proline: 3 Serine: 0.85 Threonine: 0.53 Tryptophane: 0.09 Tyrosine: 0.33 Valine: 0.75
  • Do you use chemicals to process the grass-fed beef?

    No! We strictly use thermal and mechanical processing to keep our grass-fed beef clean.
  • What are your natural flavors?

    Our natural flavors are distilled vapors from natural and organic compounds/fruits like vanilla, coconut, and strawberry processed without any chemicals, fillers, binders, or artificial ingredients. We know most natural flavors are garbage - we are very careful with our sourcing and vetting as a result. There are a few good ones out there that actually live up to the natural name.